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Media Interview Preparation Guide

There may be times when the media reaches out to your organization with an interview request.  Communicating effectively is very important in these situations.  IWPA’s Media Interview Preparation Guide helps members preparing for interactions with the press.

The guide walks you through steps you can take to achieve the best possible outcome, including:

  • Anticipating such requests;
  • Responding in a timely manner;
  • Gathering intelligence about the interview;
  • Setting the terms of the interview;
  • Preparing for the interview;
  • Conducting yourself during the interview; and
  • Steps to take after the interview.

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